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WHO IS SFG?

We are a specialist team, unique in the UK market for the depth of our knowledge of Purpose-Built Student Accommodation (PBSA). We provide our clients with commercial advice and support on strategy, transactions, development and operations. We have been involved with closing over 50 university partnership and direct-let PBSA projects.

Our team of senior professionals have extensive property and legal backgrounds and bring well over a century’s worth of collective experience in PBSA, from the varied perspectives of having:

  • Advised leading UK universities on a variety of procurement, development and financial projects to expand and improve PBSA.
  • Produced and implemented a number of residential strategies and demand studies.
  • Worked at UK universities and developed accommodation within that environment.
  • Worked with all the key sponsors in the PBSA public procurement market.
  • Directly bid, won, developed, owned and operated over 15,000 PBSA beds in the UK and 45,000 beds globally (the majority in university partnership structures).  Test

THE SFG STORY

2018 | SFG is founded by Martin Hadland and Richard Gabelich to combine and use their unique and diverse PBSA and property experience. They grow SFG by building an impressive track record, facilitating solutions and providing value for clients and partners across a range of assets in multiple countries.

2022 | The team is strengthened by Robert Kingham, Rebecca Jones and David Stephens from Jones Lang LaSalle (JLL) where they provided strategic Higher Education property and partnership advice.

2023 | Andrew Howarth joins from University of London, and Katie Lovett-White from York St John University.

2024 | Robert Kingham and Andrew May (who had been acting as advisory board chairman) are appointed as Directors.

Our Approach

We’re not just consultants; we’re partners who walk in your shoes. Our approach is collaborative, client-focused, and results-driven. We listen to your needs, understand your challenges, and tailor solutions that work for you.

Our Values

We desire and actively strive for a culture where we put people and relationships FIRST which is reflected in our own values and principles:

  • Fun: create an environment that does things differently, makes work feel like ‘organised fun’
  • Integrity: stand and work by principles that that we are proud of, be independent and respected
  • Relationships: put people and relationships first and treat everyone equally
  • Solutions: find sustainable solutions that balance commercial, human and environmental needs
  • Trust: trust ourselves and our partners

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